In 1980, the chain decided to establish a more "mature" image by introducing a wider variety of menu items and (most notably) discontinuing the use of Jack. Jack's head was also atop the large signs at each location. Prior to 1980, the chain used Jack as its symbol, which sat atop the drive-thru menus in the 1960s and early 1970s. The company has used the Jack Box mascot in its advertising since 1994 and has won a number of advertising awards for the long campaign. He is most of the time seen wearing his trademark yellow clown cap and business suit. His appearance is that of a typical male, with the exception of his spherical white head, blue dot eyes, conical black pointed nose and curvilinear red smile. In television commercials, he is the founder, CEO and ad spokesman for the chain. Box or simply known as Jack) is the primary mascot of the Jack in the Box fast food restaurant chain. (first cousin once removed), Horatio Box (ancestor) Jim (cousin), Jacques (cousin), Joey (cousin), Joey, Jr. Presidential candidate, former guitarist for Meat Riot Continued abuse of our services will cause your IP address to be blocked indefinitely.Founder, CEO, and spokesman for the Jack in the Box fast food chain, owner of the Carnivores football team, U.S. Please fill out the CAPTCHA below and then click the button to indicate that you agree to these terms. If you wish to be unblocked, you must agree that you will take immediate steps to rectify this issue. If you do not understand what is causing this behavior, please contact us here. If you promise to stop (by clicking the Agree button below), we'll unblock your connection for now, but we will immediately re-block it if we detect additional bad behavior.
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